3 Reputation Management Tips To Soften The Blow Of Bad Press

In the age of social media and Internet everywhere, it’s easy to find companies scrambling to protect their image. For example, Pepsi recently pulled an ad that purportedly trivialized protest movements. After an avalanche of backlash, United Airlines moved to full-apology mode in response to the incident in which a doctor was dragged from a plane to provide a seat for United employees.

It is hard to think clearly when your reputation careens away from the runway. But whether the situation is big or small, these three tips can mitigate the risk of permanent damage in the court of public opinion.

In a PR crisis, a poor response can be deadly.

In a PR crisis, a poor response can be deadly.

Share the lessons you’ve learned. Mansal Denton is a serial entrepreneur and founder of Nootropedia, a database of information on nootropics (cognitive enhancing substances). If you Google Denton, the first result will likely illuminate a dark past, At age 23, Denton was sentenced to 8 years in prison for stealing historical artifacts when he was 19 years old. As the Google result suggests, it is unlikely he can hide from this high profile crime. But as the results also convey, Denton has become a bit of a public figure as he writes for Entrepreneur and HuffPost and has contributed to other publications. How did he navigate the move from prison convict to influencer? “It was an accident, really,” he explains. After publicly apologizing, which took his power back from detractors, he now speaks earnestly about the lessons he learned.

 

Source: 3 Reputation Management Tips To Soften The Blow Of Bad Press

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Author: Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.