Choosing an ORM Service

A bad online reputation can be your company’s downfall. A good online reputation management service cleans it up for you.

When we think of damaged reputations, we usually think of scandals like Pepsi’s unfortunate commercial or the horrifying incident on the overbooked United Airlines flight. However, reputations can be damaged by poor reviews, deliberate attack or even a case of mistaken identity. Online reputation management services work to repair damaged images, protect reputations from harm and promote good reputations.

In the age of the internet, it’s easy to publicize bad news, and bad news spreads more easily. Even worse, people don’t get the whole story – if the story is true, what the circumstances were, and what the company has done since. Therefore, it’s vital to make sure the good or neutral news about your company gets to the top of search engine rankings and that you have a strong and positive social media presence. Therefore, the best online reputation management (ORM) companies concentrate on SEO, complaint management, and social media.

Before hiring an online reputation management company, determine why you need or want one. Are you in a reputation crisis, or does your company just not have the online presence you want? If your issue is more publicity than reputation, you may want to look at online marketing or social media services instead.

Next, determine the reputation issues that concern you. Some services excel at promoting individuals, while others work better with complaint issues. Some are best at search engine optimization and content creation, which can get your website to the top of search engine rankings. Knowing what you want helps you pick the right company for you.

What to expect

Regardless of the issue you are facing, you should expect any ORM firm to spend time discussing your reputation issue with you. It should also analyze your online presence and come up with a plan of action. You should be kept apprised every step of the way and have input into the steps taken.

The most common tactics of an ORM focus on burying the negative information with positive or neutral information that shows up higher in a search, providing a way for you to see and address complaints quickly, and keeping a flow of positive feedback and information.

Source: Choosing an ORM Service


Author: Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content,, and Technorati and his own affiliated sites.

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