3 Reputation Management Tips To Soften The Blow Of Bad Press

In the age of social media and Internet everywhere, it’s easy to find companies scrambling to protect their image. For example, Pepsi recently pulled an ad that purportedly trivialized protest movements. After an avalanche of backlash, United Airlines moved to full-apology mode in response to the incident in which a doctor was dragged from a plane to provide a seat for United employees.

It is hard to think clearly when your reputation careens away from the runway. But whether the situation is big or small, these three tips can mitigate the risk of permanent damage in the court of public opinion.

In a PR crisis, a poor response can be deadly.

In a PR crisis, a poor response can be deadly.

Share the lessons you’ve learned. Mansal Denton is a serial entrepreneur and founder of Nootropedia, a database of information on nootropics (cognitive enhancing substances). If you Google Denton, the first result will likely illuminate a dark past, At age 23, Denton was sentenced to 8 years in prison for stealing historical artifacts when he was 19 years old. As the Google result suggests, it is unlikely he can hide from this high profile crime. But as the results also convey, Denton has become a bit of a public figure as he writes for Entrepreneur and HuffPost and has contributed to other publications. How did he navigate the move from prison convict to influencer? “It was an accident, really,” he explains. After publicly apologizing, which took his power back from detractors, he now speaks earnestly about the lessons he learned.

 

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